This new iron from Tefel. The Tefal Steam Generator Iron is the newest product launched by the company. This iron is the best. It is the top of the line, the BMW of irons. And for it’s price it would have to be, because the retail price of this iron is £639.oo. yes that is right £639. that is a crazy amount of money for an iron . thinking about this logically , for instance i bought my car a few weeks back for 400 euros. so to pay over 600 pounds for what is basically an iron makes no sense to me. especially if it is for domestic use.
But this iron is a perfect example of what company’s are do to sell more products and get us consumers to splash more cash. the selling point for this iron is that it has a Steam flow rate of 220 g/min compared to 200 g/min in the previous model. it has a steam performances of 5,5 bar pressure compared to 5 bar pressure on the previous model. so the new iron has 20 g/min more steam flow, and .5 bar pressure more than the older iron . These improvements are not a lot in fact not a big difference at all but this is exactly what all the company’s are doing now making slight improvements to products to make the consumer want it and make them think they are buying a great new product but its actually just a rehash of an older model.. . . monkey see monkey want!!!!!
There are very few products that are designed, that are revolutionary and that transforms the section of the market place that they are in. but the Gillette safety razor is indeed one such product. this product was the first, the beginning, the big bang in mens shaving if you will. mens shaving first came around in the 1600″s with a straight open edge blade and nothing much had changed till the 1990″s. There was a type of shaver that had an enclosed blade but they had to be stropped daily and regularly sharpened. it was king camp Gillett who knew that what was needed was a thin, sharp, cheaply produced blade, therefore to create the disposable razor. although when he went about to make his newly invented razor he was met at every turn by manufacture who said no such blade could be made. but this didn’t stop until Gillette and finally found a man would attempt to try and solve the problem,William Nickerson. the rest of the story is what they call history. Gillette on to set up one of the largest and well known multinational company in the world.
sure modern razors are much more sleek and efficient than the original razor. but this was the first of its kind and was unlike anything that went before. exactly how many products can say that. It should be every designers aim to equal the feat of Gillette and design a product that is original solves the problem in its category.